Over 480 participants from more than 50 countries gatheredin Milan for UFI’s 82nd Congress and explored the latesttrends in the global exhibition industry.
UFI was founded here in Italy by 20 leading European international trade fairs back in 1925. Since then the association has grown continuously.
Today it reaches record membership counting 676 members from 82 countries, clearly underlining UFI’s unique global role for the exhibition industry.
The Congress, entitled “The Exhibition Industry 2030”, was hosted by one of UFI’s founding members, Fondazione Fiera Milano.
A roster of international speakers shared their thoughts on key trends which they believe will shape our businesses.
In this fast changing environment, we strongly believe that trade shows and exhibitions are the central platforms for showcasing innovations and latest developments.
With the business world likely to change ever faster in the coming years, companies will need to innovate their way to future success. Following the overall Congress theme, Prof.
Vito di Bari, Innovation Designer and Futurist challenged delegates to take advantage of new opportunities during his keynote “the world 2030”.
As we operate in an increasingly complex, competitive and challenging global market, companies will rely ever more on a smart, diverse and flexible workforce. A panel discussion on “winning the war for talent” featured Marco Giberti, Founder and CEO, Vesuvio Ventures, Maria Martinez, Organisation,Human Resources and Systems Director, IFEMA, Janice Rogers, Corporate Vice President of Human Resources, Diversified Communications, and Mike Rusbridge, Chairman at Reed Exhibitions.
Some organisers are already pushing the boundaries of traditional events with concepts that are at once innovative and business-like. Jay Weintraub, Founder and CEO, Grow.
co. & LeadsCon.com, and Lawrence Coburn, CEO and co-founder of DoubleDutch, discussed how the exhibition industry can successfully attract young audiences to events, take advantage of the opportunities that technology presents and generate profitable new businesses.
To provide a good understanding of what the future foresees for the exhibition industry, Jochen Witt of jwc presented a detailed analysis of his latest research in his “2015 Global Industry Review”.
The 82nd UFI Congress concluded with a presentation by Andrew Keen, entrepreneur and author.
Over 20 million visitors, more than 150 participants and about 5000 events held in 184 days of exposure; these summarized numbers of Expo Milano 2015. However, beyond the statistics,
certainly important, the success of the Expo is to be read in the enthusiasm of visitors to the spectacle of the Tree of Life,
in the smiles of the children who watched the parade of Foody and the huge variety of aromas and flavors that have delighted millions of people.
The long road to Expo 2015
To Expo Milano 2015 it has been a long journey, which began on March 31 of 2008, when the Bureau International des Expositions in Milan decided to award the task of organizing the new Universal Exhibition, and even earlier, in October 2006, when the Italian government decided to propose the candidature of Milan to the BIE. Since that time, the city has worked tirelessly to get ready to welcome the exhibition and visitors who would come to Milan from all over the world. And Milan did not disappoint. The most obvious result of this huge preparatory work was undoubtedly the Expo site which hosted the event, but also the same city that has enjoyed a new spring through a deep cultural redevelopment and revitalization.
Pavilions, Cluster and an important legacy
Besides pavilions and Cluster (concept through which many countries were able to attend the event), were the topics the real backbone of this exhibition that from the slogan, "Feed the Planet, Energy for Life", was aimed to give concrete answers to the important issues such as sustainable development and food security. The ultimate synthesis of all the responses developed within Exhibition 2015 was the Charter of Milan, a policy document signed by Heads of State and Government, representatives of civil society and international organizations, personalities and ordinary citizens, that is the legacy of Milan to the international debate on the sustainable use of the planet's resources, especially in the food sector.